DARE

To Tell The Truth To America's Children

But . . . who gets the money?


DARE America is the California nonprofit corporation which develops and licenses the Drug Abuse Resistance Education curricula. When local police departments and school districts decide to implement the DARE program, they must get the curriculum and workbooks from DARE America. But the tee-shirts, pens, lapel pins, gym bags, and other nonacademic DARE materials are not purchased from the nonprofit organization. They are sold instead by four licensed distributors nationwide. Each distributor pays royalties to DARE America, ranging from 5% on some items to 10% on others. Unlike DARE America, these licensed distributors are for-profit businesses.

Royalties were 71% of DARE America's income in 1992, or $1,020,995. Royalties for 1993 rose to $1,280,162, yet this was only 45% of DARE America income in that year. Royalties in 1994 were $1,802,516, or 42% of its income. These figures indicate that nonacademic DARE materials are at least a $10-20 million per year business in the United States (IRS 990 tax returns 1992-1994).

Beverly Hills, CA based Executive Director Glenn Levant, who is also the secretary (and a founding member) of the DARE Board, earned $150,000 in 1994, in addition to his reported $81,000 pension from the LAPD. But he did take a cut from his 1993 salary of $165,000 (IRS 990 filings as well as UPI wire BC Cycle, Aug. 20, '92; by JENNIFER ROWLAND, "Deputy chief to head worldwide DARE program" quoting Pensions Department spokeswoman Mary Washington).

Fellow founding board member Robert Buckingham, who is coincidentally an executive vice president of the licensed product distributor Jack Nadel, Inc., presumably makes an undisclosed salary from the profits of DARE paraphernalia as well (Corp. filings for Jack Nadel, Inc, corp's 527043 and 689195; Measured Marketing Services, Inc. Texas Tax #019526477930 and Utah #178868, and DARE America board list).

The former Drug Enforcement Administration (DEA) Chief of Congressional Affairs, William Alden, is now the one-man Washington Office of DARE America. He earned $80,000 for his services in 1994 (IRS 990 tax filings).

Washington Lobbyist Scott H. Green earned over $23,000 from October 1993 to 1994 for his services on behalf of DARE America before his former boss, Senator Biden (Congressional Lobbyist Filings for Scott H. Green, 15598003, 1993-94).

California Lobbyist Phillip H. Schott also came on board in 1995, for an amount of money not yet disclosed by DARE America (Lobbying magazine article available on Nexis, California Journal Weekly, February 13, 1995).

DARE Distributors

Treadway Graphics
1401 Cannon Circle
Faribault, Minn. 55021-3635
(507) 334-9557
(800) 658-7063
Jay Treadway is the owner

R & T Specialty, Inc
204 Morton
Peoria IL 61603-4025
(309) 674-9166
(800) 747-3273
Steve Hatfield estimated $500,000-$600,000 1995 royalties and 10% rate since April '95 (had been 5% and 10% depending on item)

Tee's Plus Screen Printing
115 Poheganut Dr.
Groton, CT 06340-3238
(203) 445-7355

DARE America Merchandise
(Trade name owned by Jack Nadel, Incorporated)
9950 Jefferson Blvd
Culver City CA 90232
(310) 815-2600
Robert W Buckingham, executive VP of Jack Nadel, Inc., is a founding member of the DARE board of directors, and still sat on the board in 1994.

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